劉春晨 設計管理 碩預

I did three projects in total, which are <The research of Hanfu industry in the Chinese market>, <Urban Autism> and <Constant and changeable ballet shoes>. <The research of Hanfu industry in Chinese market> is my main project in the first term, while <The research of the business value of vlog in jewelry industry in China> is my main project in the second term. 

I combined the quantitative analysis method and the qualitative analysis method in my study. In the study of <Constant and changeable ballet shoes> and <Urban Autism>, I mainly focused on the qualitative analysis method, while in the study of <The research of Hanfu industry in Chinese market>, I mainly used the quantitative analysis method. The reason why I chose to study <The research of Hanfu industry in Chinese market> is that Hanfu is really popular in recent years. Meanwhile, Ziqi Li’s YouTube vlog has also brought Hanfu to the hottest topic in the world in 2019. 

In the project <The research of the business value of vlog in jewellery industry in China>, I only used the qualitative analytical method, because I thought the qualitative analytical method suits more for this program through my previous study and practice in last semester. Moreover, the jewellery is a kind of pricy product, which cannot be earned by everyone for the target market in China. The novel coronavirus caused people to stay at home, which also changed the way of people’s consumption and affected the operation of lots of physical store. Therefore, I chose to do this research to find a solution for this situation.

我一共做了3個課題，分別是<The research of Hanfu industry in the Chinese market>，<Urban Autism> and <Constant and changeable ballet shoes>。<The research of Hanfu industry in Chinese market>是我上個學期的主要的課題，而我下個學期的主要課題是<The research of the business value of vlog in jewelry industry in China>。

在我的研究中，我主要采用定性分析與定量分析靈活結合的方式。在<Urban Autism> 和<Constant and changeable ballet shoes>的研究中，我主要采取了定性的研究方式。而在 <The research of Hanfu industry in Chinese market> 的研究中，我主要采取了定量的研究方式。我選擇<The research of Hanfu industry in Chinese market>作為上學期的主要研究項目主要是因為漢服是近年來很火熱的一個話題。同時，在2019年，李子七的視頻又重新把漢服帶成了全世界最火的話題。

在<The research of the business value of vlog in jewelry industry in China>的研究中，我只采用了定性的分析方式，因為通過了上學期的學習和實踐，我認為這個項目更適合只用定性的分析方式。因為珠寶屬于價格較高的產品，并不是每個中國市場上的人都是目標群體。新冠病毒導致大家都不能出門，這改變了很多人的消費方式，也影響了很多實體店的經營。所以想選擇這個主題來做研究看看是否能夠有解決辦法。