方文灝 設計管理 碩預

Business in our life is constantly changing. Some factors can be controlled that we can use them as methods to lead the consumer, while some of the factors that cannot be controlled may change the markets. Therefore, it is very important that we should analyze the information and adjust the methods in time. The huge information which the internet gives us, brings us more chance, more convenient data collection and analysis.

In my first project, I did a research about the ‘Starbucks cat claw cup’ event. In the ‘Starbucks cat claw cup’ event, the media hype and the virtual-high price are the factors that can be controlled. So, I tried to find the reason why so many consumers want to buy that cup; why the price can be increased tenfold and what is the reason behind this consuming behavior in my project.

In my second project, I explored the issue about the environment problem of food package. The pace of city life is becoming more and more rapid. With the development in the take-out food industry, ‘eco-friendly products’ has become a heated theme again. Two years ago, two biggest take-out food companies in China launched an environmental project, but they did not spark any big changes. So, I tried to find out what is the main reason that caused the obstruction of the promotion of the eco-friendly packaging. Is it material, technology or awareness?

My third project was inspired by the epidemic which was happened in the early 2020. During this severe plague, a lot of foodservice industry has taken a hit. Many companies began to develop new products to survive. Except for human beings, pets have been suffering in this epidemic too, especially the outdoor pets. And there is always some discussion about pets’ security. I think pet business is a trend. So, what kind of pet is suitable to our life? What should we notice when we keep pets and how can we spread the knowledge to the owners? Based on these questions, I have my own subject <Research on App for Cat Novice>.

The design of products is aiming to give better solutions to the problems that already happened in our life. However, how to apply the solution to our real life is still a problem.

商業在我們的生活中瞬息萬變。一些是可以被控制的因素，我們能夠作為力量引導消費者去關注。而一些不可被控制的因素，極大概率會改變現有格局，分析其性質做出及時調整是設計管理的重要理念。互聯網帶來的信息爆炸時代給我們帶來了更多的機會，更加便捷的數據收集和分析，以及更加準確的定位。

在我的第一個項目中，我研究了星巴克的貓爪杯營銷事件。在星巴克“貓爪杯事件”中，媒體的炒作和價格的虛高是一些可以控制的因素。因此，我試圖在我的調研中探尋為什么那么多消費者們會追捧一個杯子？為什么會有人花費十倍價格去收購？人群的消費理由又是什么？

在我的第二個項目中我調研的是外賣包裝的環保問題。城市生活的節奏越來越快，伴隨著外賣行業的需求量激增，環保這個亙古難題一次又一次成為主流話題。早在兩年前，中國兩大外賣公司就推出過環保項目，但是并沒有激起巨大變革。所以我試圖在我的項目中去探討究竟是什么因素阻礙了環保包裝推廣？是材料？是技術？還是人群意識？

我的第三個項目靈感來自于2020年初爆發的新冠肺炎。在天災之下，大部分餐飲服務業受到了致命打擊，很多企業開始尋求新的發展，被迫研究新的產品。而在這次疫情中，除了人之外，寵物受到的沖擊也很大，特別在于戶外寵物。加之社會對于寵物的議論，流浪貓和狗的增多，寵物狗安全問題。我認為養寵物是未來的趨勢，那么什么樣的寵物適合我們的生活，飼主在飼養寵物的時候應該注意什么？如何將這些知識散播到人群中？根據這些問題，我做了我的項目《新手養貓者軟件》。

產品的設計是為了針對現實存在的問題去提供更好的解決方法。但如何更好地運用到實際生活中去，仍舊是一個問題。